Innovations in shopper marketing: Current insights and future research issues

Journal of Retailing

Volumn 87, Issue SUPPL. 1, 2011, Pages

  Shankar, Venkatesh ^a   Inman, J Jeffrey ^b   Mantrala, Murali ^c   Kelley, Eileen ^d   Rizley, Ross ^e  

^a TEXAS A AND M UNIVERSITY   (United States)

^b UNIVERSITY OF PITTSBURGH   (United States)

^c UNIVERSITY OF MISSOURI   (United States)

^d The Integer Group   (United States)

^e Marketing Science Institute   (United States)

Author keywords

In store marketing; Manufacturer; Multichannel marketing; Retailer; Shopper behavior

Indexed keywords

EID: 79960144626     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2011.04.007     Document Type: Article

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