Third-party Privacy Certification as an Online Advertising Strategy: An Investigation of the Factors Affecting the Relationship between Third-party Certification and Initial Trust

Journal of Interactive Marketing

Volumn 25, Issue 3, 2011, Pages 145-158

  Kim, Kyongseok ^a   Kim, Jooyoung ^a  

^a UNIVERSITY OF GEORGIA   (United States)

Author keywords

Disposition to trust; Initial trust; Perceived privacy empowerment; Purchase decision involvement; Self efficacy; Third party privacy certification

Indexed keywords

EID: 79959190181     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2010.09.003     Document Type: Article

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