Is personalization of services always a good thing? Exploring the role of technology-mediated personalization (TMP) in service relationships

Journal of Services Marketing

Volumn 23, Issue 2, 2009, Pages 80-92

  Shen, Anyuan ^a   Ball, A Dwayne ^b  

^a STATE UNIVERSITY OF NEW YORK   (United States)

^b UNIVERSITY OF NEBRASKA LINCOLN   (United States)

Author keywords

Customer loyalty; Relationship marketing; Trust

Indexed keywords

EID: 69449099647     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040910946341     Document Type: Article

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