Towards a reflexive turn: Social marketing assemblages

Journal of Social Marketing

Volumn 4, Issue 3, 2014, Pages 261-278

  Gordon, Ross ^a   Gurrieri, Lauren ^b  

^a MACQUARIE UNIVERSITY   (Australia)

^b SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Actor network theory; Assemblages; Critical marketing; Reflexivity; Social marketing; Social marketing theory

Indexed keywords

EID: 84915798432     PISSN: 20426763     EISSN: 20426771     Source Type: Journal    
DOI: 10.1108/JSOCM-02-2014-0015     Document Type: Article

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