Rich descriptions: Evoking informant self-reflexivity in marketing and consumer research

Journal of Marketing Management

Volumn 28, Issue 7-8, 2012, Pages 912-935

  Takhar, Amandeep ^a   Chitakunye, Pepukayi ^b  

^a UNIVERSITY OF BEDFORDSHIRE   (United Kingdom)

^b UNIVERSITY OF KWAZULU NATAL   (South Africa)

Author keywords

co research; informant reflexivity; multiple methods; reflexivity; self reflexivity

Indexed keywords

EID: 84864018406     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2012.700316     Document Type: Article

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