Healthy heroes, magic meals, and a visiting alien: Community-led assets-based social marketing

Social Marketing Quarterly

Volumn 19, Issue 1, 2013, Pages 26-39

  Stead, Martine ^a   Arnott, Lisa ^b   Dempsey, Emma ^c  

^a UNIVERSITY OF STIRLING   (United Kingdom)

^b Pilton Community Health Project   (United Kingdom)

^c Gracemount Youth and Community Centre   (United Kingdom)

Author keywords

Assets; Community development; Community engagement; Creativity; Low budget; Social marketing

Indexed keywords

EID: 84878406437     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1177/1524500412472493     Document Type: Article

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