Unlocking the potential of upstream social marketing

European Journal of Marketing

Volumn 47, Issue 9, 2013, Pages 1525-1547

  Gordon, Ross ^a  

^a UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

Alcoholic drinks; Concepts; Development; Guidelines; Scotland; Theory; Upstream social marketing

Indexed keywords

EID: 84883735162     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EJM-09-2011-0523     Document Type: Article

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