메뉴 건너뛰기




Volumn 47, Issue 9, 2013, Pages 1376-1398

Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change

Author keywords

Behaviour change; Commercial marketing; Social change; Social marketing; Wellbeing

Indexed keywords


EID: 84883672220     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EJM-05-2013-0248     Document Type: Article
Times cited : (84)

References (39)
  • 2
    • 21344492940 scopus 로고
    • Social marketing: Its definition and domain
    • Andreasen, A.R. (1994), "Social marketing: its definition and domain" in Journal of Public Policy and Marketing, Vol. 13, No. 1, pp. 108-114.
    • (1994) Journal of Public Policy and Marketing , vol.13 , Issue.1 , pp. 108-114
    • Andreasen, A.R.1
  • 3
    • 0031513108 scopus 로고    scopus 로고
    • From ghetto marketing to social marketing: Bringing social relevance to mainstream marketing
    • Andreasen, A.R. (1997), "From ghetto marketing to social marketing: bringing social relevance to mainstream marketing" in Journal of Public Policy and Marketing, Vol. 16, No. 1, pp. 129-131.
    • (1997) Journal of Public Policy and Marketing , vol.16 , Issue.1 , pp. 129-131
    • Andreasen, A.R.1
  • 4
    • 0036015262 scopus 로고    scopus 로고
    • Marketing social marketing in the social change marketplace
    • Andreasen, A.R. (2002), "Marketing social marketing in the social change marketplace" in Journal of Public Policy and Marketing, Vol. 21, No. 1, pp. 3-13.
    • (2002) Journal of Public Policy and Marketing , vol.21 , Issue.1 , pp. 3-13
    • Andreasen, A.R.1
  • 6
    • 84862512303 scopus 로고    scopus 로고
    • Rethinking the relationship between social/nonprofit marketing and commercial marketing
    • Andreasen, A.R. (2012), "Rethinking the relationship between social/nonprofit marketing and commercial marketing" in Journal of Public Policy and Marketing, Vol. 31, No. 1, pp. 36-41.
    • (2012) Journal of Public Policy and Marketing , vol.31 , Issue.1 , pp. 36-41
    • Andreasen, A.R.1
  • 8
    • 0010181012 scopus 로고
    • The identity crisis in marketing
    • Bartels, R. (1976), "The identity crisis in marketing" in Journal of Marketing, Vol. 38, No. 4, pp. 73-76.
    • (1976) Journal of Marketing , vol.38 , Issue.4 , pp. 73-76
    • Bartels, R.1
  • 10
    • 84883669906 scopus 로고    scopus 로고
    • MPs press accountants on tax avoidance
    • January 31, available at, (accessed April 16, 2013)
    • Bergin, T. (2013), "MPs press accountants on tax avoidance", Reuters, January 31, available at: http://uk.reuters.com/article/2013/01/31/uk-britian-tax-accountants-idUKBRE90U0SG20130131 (accessed April 16, 2013).
    • (2013) Reuters
    • Bergin, T.1
  • 11
    • 4644276398 scopus 로고    scopus 로고
    • Aid Christian, available at, (accessed April 16, 2013)
    • Christian Aid (2004) in Behind the Mask: The Real Face of Corporate Social Responsibility, p. 5, available at: www.st-andrews.ac.uk/~csearweb/aptopractice/Behind-the-mask.pdf (accessed April 16, 2013).
    • (2004) Behind the Mask: The Real Face of Corporate Social Responsibility , pp. 5
  • 12
    • 0004970216 scopus 로고
    • Collins, London and Glasgow
    • Collins (1979), English Dictionary, Collins, London and Glasgow.
    • (1979) English Dictionary
    • Collins1
  • 13
    • 84883732252 scopus 로고
    • available at, (accessed March 12, 2013)
    • Eisenhower, D.D. (1961), Farewell Address 1961, available at: www.youtube.com/watch?v=8y06NSBBRtY (accessed March 12, 2013).
    • (1961) Farewell Address 1961
    • Eisenhower, D.D.1
  • 15
    • 0019053692 scopus 로고
    • The marketing of social causes: The first ten years
    • Fox, K.F.A., Kotler, P. (1980), "The marketing of social causes: the first ten years" in Journal of Marketing, Vol. 44, pp. 24-33.
    • (1980) Journal of Marketing , vol.44 , pp. 24-33
    • Fox, K.F.A.1    Kotler, P.2
  • 16
    • 0001212414 scopus 로고
    • The end of history?
    • available at, (accessed April 16, 2013), Summer
    • Fukuyama, F. (1989), "The end of history?", The National Interest, Summer, available at: www.wesjones.com/eoh.htm (accessed April 16, 2013).
    • (1989) The National Interest
    • Fukuyama, F.1
  • 17
    • 84858971762 scopus 로고    scopus 로고
    • When is social marketing not social marketing?
    • Hastings, G., Angus, K. (2011), "When is social marketing not social marketing?" in Journal of Social Marketing, Vol. 1, No. 1, pp. 45-53.
    • (2011) Journal of Social Marketing , vol.1 , Issue.1 , pp. 45-53
    • Hastings, G.1    Angus, K.2
  • 18
    • 84990385302 scopus 로고    scopus 로고
    • The critical contribution of social marketing: Theory and application
    • Hastings, G., Saren, M. (2003), "The critical contribution of social marketing: theory and application" in Marketing Theory, Vol. 3, No. 3, pp. 305-322.
    • (2003) Marketing Theory , vol.3 , Issue.3 , pp. 305-322
    • Hastings, G.1    Saren, M.2
  • 19
    • 84865766376 scopus 로고    scopus 로고
    • Test, Learn, Adapt: Developing public policy with randomised controlled trials
    • Policy Paper published by the Cabinet Office Behavioural Insights Team, available at
    • Haynes, L., Service, O., Goldacre, B., Torgerson, D. (2012), "Test, Learn, Adapt: developing public policy with randomised controlled trials", Policy Paper published by the Cabinet Office Behavioural Insights Team, available at: www.cabinetoffice.gov.uk.
    • (2012)
    • Haynes, L.1    Service, O.2    Goldacre, B.3    Torgerson, D.4
  • 21
    • 0006165450 scopus 로고
    • Behavioral models for analyzing buyers
    • Kotler, P. (1965), "Behavioral models for analyzing buyers" in Journal of Marketing, Vol. 29, No. 4, pp. 37-45.
    • (1965) Journal of Marketing , vol.29 , Issue.4 , pp. 37-45
    • Kotler, P.1
  • 22
    • 0014437249 scopus 로고
    • Broadening the concept of marketing
    • Kotler, P., Levy, S.J. (1969), "Broadening the concept of marketing" in Journal of Marketing, Vol. 33, No. 1, pp. 10-15.
    • (1969) Journal of Marketing , vol.33 , Issue.1 , pp. 10-15
    • Kotler, P.1    Levy, S.J.2
  • 24
    • 0015083252 scopus 로고
    • Social marketing: An approach to planned social change
    • Kotler, P., Zaltman, G. (1971), "Social marketing: an approach to planned social change" in Journal of Marketing, Vol. 35, No. 3, pp. 3-12.
    • (1971) Journal of Marketing , vol.35 , Issue.3 , pp. 3-12
    • Kotler, P.1    Zaltman, G.2
  • 26
    • 84858962402 scopus 로고    scopus 로고
    • An integrative model for social marketing
    • Lefebvre, R.C. (2011), "An integrative model for social marketing" in Journal of Social Marketing, Vol. 1, No. 1, pp. 54-72.
    • (2011) Journal of Social Marketing , vol.1 , Issue.1 , pp. 54-72
    • Lefebvre, R.C.1
  • 27
    • 0002073411 scopus 로고
    • Broadening the concept of marketing - too far
    • Luck, D. (1969), "Broadening the concept of marketing - too far" in Journal of Marketing, Vol. 33, pp. 53-63.
    • (1969) Journal of Marketing , vol.33 , pp. 53-63
    • Luck, D.1
  • 28
    • 84883732294 scopus 로고    scopus 로고
    • Unlocked by melting ice-caps, the great polar oil rush has begun
    • September 6
    • McCarthy, M. (2011), "Unlocked by melting ice-caps, the great polar oil rush has begun", Independent, September 6.
    • (2011) Independent
    • McCarthy, M.1
  • 29
    • 84883688154 scopus 로고
    • La United Fruit Co. translated by Jack Schmitt
    • Tapscott, S. (Ed.), University of Texas Press, Austin, TX
    • Neruda, P. (1950), "La United Fruit Co. translated by Jack Schmitt" Tapscott, S. (Ed.), Twentieth-Century Latin American Poetry, University of Texas Press, Austin, TX.
    • (1950) Twentieth-Century Latin American Poetry
    • Neruda, P.1
  • 30
    • 84990397389 scopus 로고    scopus 로고
    • Ready to fly solo? Reducing social marketing's dependence on commercial marketing theory
    • Peattie, S., Peattie, K. (2003), "Ready to fly solo? Reducing social marketing's dependence on commercial marketing theory" in Marketing Theory, Vol. 3, No. 3, pp. 365-385.
    • (2003) Marketing Theory , vol.3 , Issue.3 , pp. 365-385
    • Peattie, S.1    Peattie, K.2
  • 33
    • 84878554408 scopus 로고    scopus 로고
    • Some reasonable but uncomfortable questions about social marketing
    • Spotswood, F., French, J., Tapp, A., Stead, M. (2012), "Some reasonable but uncomfortable questions about social marketing" in Journal of Social Marketing, Vol. 2, No. 3, pp. 163-175.
    • (2012) Journal of Social Marketing , vol.2 , Issue.3 , pp. 163-175
    • Spotswood, F.1    French, J.2    Tapp, A.3    Stead, M.4
  • 34
    • 84883677312 scopus 로고    scopus 로고
    • Corporate webpage
    • available at, (accessed April 16, 2013)
    • Starbucks (2013), "Corporate webpage", available at: http://starbucks.co.uk/responsibility (accessed April 16, 2013).
    • (2013)
    • Starbucks1
  • 36
    • 84883725378 scopus 로고    scopus 로고
    • available at
    • Stiglitz, J. (2011), Vanity Fair Magazine, available at: www.vanityfair.com/society/features/2011/05/top-one-percent-201105.
    • (2011) Vanity Fair Magazine
    • Stiglitz, J.1
  • 37
    • 0001507087 scopus 로고
    • Merchandising commodities and citizenship on television
    • Winter
    • Wiebe, G.D. (1951-1952), "Merchandising commodities and citizenship on television" in Public Opinion Quarterly, Winter, pp. 679-691.
    • (1951) Public Opinion Quarterly , pp. 679-691
    • Wiebe, G.D.1
  • 39
    • 84883721319 scopus 로고    scopus 로고
    • Starbucks announces biggest size yet: The 31-ounce Trenta
    • January 17, available at, (accessed April 16, 2013)
    • Zimmer, E. (2011), "Starbucks announces biggest size yet: the 31-ounce Trenta", January 17, available at: www.seriouseats.com/2011/01/starbucks-announces-biggest-size-yet-the-31-ounce-trenta-coffee.html (accessed April 16, 2013).
    • (2011)
    • Zimmer, E.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.