Counterculture, criticisms, and crisis: Assessing the effect of the sixties on marketing thought

Journal of Macromarketing

Volumn 16, Issue 1, 1996, Pages 118-133

  Arnold, Mark J ^a   Fisher, James E ^a  

^a SAINT LOUIS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0006160414     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/027614679601600109     Document Type: Article

References (37)

1. Anderson, Terry H. (1991). "The 1960's: A Long Strange Trip."Nine Magazine, 7 (January): 12-17, 20-21, 38.
2. Andreasen, Alan R. (1975). The Disadvantaged Consumer. New York: Free Press.
3. Andreasen, Alan R. (1982). "Judging Marketing in the 1980's."Journal of Macromarketing, 2 (Spring): 7-13.
4. Backman, Jules (1968). "Is Advertising Wasteful?"Journal of Marketing, 32 (January): 2-8.
5. Bagozzi, Richard R. (1974). "Marketing as an Organized Behavioral System of Exchange."Journal of Marketing, 38 (October): 77-81.
6. Bagozzi, Richard R. (1975). "Marketing as Exchange."Journal of Marketing, 39 (October): 32-39.
7. Bartels, Robert (1974). "The Identity Crisis in Marketing."Journal of Marketing, 38 (October): 73-76.
8. Berry, Leonard L. (1971). "The Challenges of Marketing: A Field in Transition."Southern Journal of Business, 6 (January): 75-84.
9. Berry, Leonard L. (1972). "Marketing Challenges in the Age of the People."MSU Business Topics, 20 (Winter): 7-13.
10. Berry, Leonard L., and James S. Hensel (1973). Marketing and the Social Environment. New York: Mason and Lipscomb Publishers.
11. Browne, M. Neil, and Paul F. Haas (1971). "Social Responsibility and Market Performance."MSu Business Topics, 19 (August): 7-10.
12. Darnay, Arsen J. (1969). "Throwaway Packages-A Mixed Blessing."Environmental Science and Technology, 3 (April): 328-333.
13. Dawson, Leslie M. (1969). "The Human Concept: New Philosophy for Business."Business Horizons, 12 (December): 29-38.
14. Dawson, Leslie M. (1971). "Marketing Science in the Age of Aquarius."Journal of Marketing, 35 (July): 66-72.
15. Feldman, Lawrence R. (1971). "Societal Adaptation: A New Challenge for Marketing."Journal of Marketing, 35 (July): 54-60.
16. Gelb, Betsy D., and Richard H. Brien (1971). "Survival and Social Responsibility: Themes for Marketing Education and Management."Journal of Marketing, 35 (April): 3-9.
17. Howard, John A., and Spencer F. Tinkham (1971). "A Framework for Understanding Social Criticism of Advertising."Journal of Marketing, 35 (October): 2-7.
18. Hunt, Shelby D. (1976). Marketing Theory: Conceptual Foundations of Research in Marketing. Columbus, OH: Grid Publishing.
19. Kotler, Philip (1972). "A Generic Concept of Marketing."Journal of Marketing, 36 (April): 46-54.
20. Kotler, Philip, and Sidney J. Levy (1969a). "Broadening the Concept of Marketing."Journal of Marketing, 33 (January): 10-16.
21. Kotler, Philip, and Sidney J. Levy (1969b). "A New Form of Marketing Myopia: Rejoinder to Professor Luck."Journal of Marketing, 33 (July): 55-57.
22. Kotler, Philip, and Gerald Zaltman (1971). "Social Marketing: An Approach to Planned Social Change."Journal of Marketing, 35 (July): 3-12.
23. Laczniak, Gene R., and Jon G. Udell (1979). "Dimensions of Future Marketing."MSU Business Topics, 27 (August): 33-44.
24. Lavidge, Robert J. (1970). "The Growing Responsibilities of Marketing."Journal of Marketing, 34 (January): 25-28.
25. Lazar, William (1969). "Marketing's Changing Social Relationships."Journal of Marketing, 33 (January): 3-9.
26. Lazar, William, and Eugene J. Kelley (1973). Social Marketing: Perspectives and Viewpoints. Homewood, IL: Richard D. Irwin.
27. Luck, David J. (1969). "Broadening the Concept of Marketing-Too Far."Journal of Marketing, 33 (July): 53-55.
28. Luck, David J. (1974). "Social Marketing: Confusion Compounded."Journal of Marketing, 38 (October): 70-72.
29. Roszak, Theodore (1969). The Making of a Counter Culture: Reflections on the Technocratic Society and Its Youthful Opposition. Garden City, NY: Doubleday.
30. Sheth, Jagdish N., David M. Gardner, and Dennis E. Garrett (1988). Marketing Theory: Evolution and Evaluation. New York: John Wiley and Sons.
31. Shuptrine, F. Kelley, and Frank A. Osmanski (1975). "Marketing's Changing Role: Expanding or Contracting?"Journal of Marketing, 39 (April): 58-66.
32. Spratlen, Thaddeus H. (1970). "The Challenge of a Humanistic Orientation in Marketing." In Society and Marketing, edited by Norman Kangun. New York: Harper and Row, pp. 403-413.
33. Stief, William (1970). "Why the Birds Cough."Progressive, 34 (April): 47-54.
34. Sturdivant, Frederick D. (1968). "Better Deal for Ghetto Shoppers."Harvard Business Review, 46 (March-April): 130-132.
35. Sweeny, Daniel J. (1972). "Marketing: Management Technology or Social Process?"Journal of Marketing, 36 (October): 3-10.
36. West, Richard R. (1974.) "What Are the Social Responsibilities of Business?" In Modern Marketing Thought, edited by J. Howard Westing and Gerald Albaum. New York: Macmillan.
37. Zikmund, William G., and William J. Stanton (1971). "Recycling Solid Wastes: A Channels of Distribution Problem."Journal of Marketing, 35 (July): 34-39.