Beyond persuasion: A cultural perspective of behaviour

Journal of Social Marketing

Volumn 3, Issue 3, 2013, Pages 275-294

  Tapp, Alan ^a   Spotswood, Fiona ^a  

^a UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

Author keywords

Behaviour change; Critical; Culture; Ethnography; Physical activity; Social marketing theory

Indexed keywords

EID: 84884774689     PISSN: 20426763     EISSN: 20426771     Source Type: Journal    
DOI: 10.1108/JSOCM-01-2013-0006     Document Type: Article

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