Re-thinking and re-tooling the social marketing mix

Australasian Marketing Journal

Volumn 20, Issue 2, 2012, Pages 122-126

  Gordon, Ross ^a  

^a UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

Concepts; Four Ps; Marketing mix; Social marketing

Indexed keywords

EID: 84857659002     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2011.10.005     Document Type: Article

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