Women's Bodies as Sites of Control: Inadvertent Stigma and Exclusion in Social Marketing

Journal of Macromarketing

Volumn 33, Issue 2, 2013, Pages 128-143

  Gurrieri, Lauren ^a   Previte, Josephine ^b   Brace Govan, Jan ^c  

^a GRIFFITH UNIVERSITY   (Australia)

^b UNIVERSITY OF QUEENSLAND   (Australia)

^c MONASH UNIVERSITY   (Australia)

Author keywords

breastfeeding; critical social marketing; embodiment; macromarketing; obesity; physical activity

Indexed keywords

EID: 84877811142     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146712469971     Document Type: Article

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