A health equity critique of social marketing: Where interventions have impact but insufficient reach

Social Science and Medicine

Volumn 83, Issue , 2013, Pages 133-141

  Langford, Rebecca ^a   Panter Brick, Catherine ^b  

^a DURHAM UNIVERSITY   (United Kingdom)

^b YALE UNIVERSITY   (United States)

Author keywords

Behaviour change; Ethnography; Hand washing; Intervention studies; Nepal; Programme evaluation; Qualitative research; Slum

Indexed keywords

SOAP;

COGNITION; DIARRHEAL DISEASE; HYGIENE; MARKETING; MORBIDITY; QUALITATIVE ANALYSIS; RESEARCH;

ARTICLE; BEHAVIOR CHANGE; CHILD HEALTH; COMMUNITY CARE; CONTROLLED STUDY; FEMALE; FOLLOW UP; FOOD CONTAMINATION; HAND WASHING; HEALTH CARE NEED; HEALTH DISPARITY; HEALTH EQUITY; HEALTH PROGRAM; HEALTH PROMOTION; HEALTH STATUS; HUMAN; INFANTILE DIARRHEA; INTERVENTION STUDY; MATERNAL BEHAVIOR; MEDICAL DOCUMENTATION; MORBIDITY; NEPAL; OUTCOME ASSESSMENT; PARTICIPANT OBSERVATION; PERSONAL HYGIENE; QUALITATIVE RESEARCH; SOCIAL MARKETING;

DIARRHEA, INFANTILE; FEMALE; FOCUS GROUPS; FOLLOW-UP STUDIES; HAND DISINFECTION; HEALTH PROMOTION; HEALTH STATUS DISPARITIES; HUMANS; INFANT; INFANT WELFARE; MOTHERS; NEPAL; POVERTY AREAS; PROGRAM EVALUATION; QUALITATIVE RESEARCH; SOAPS; SOCIAL MARKETING; SOCIOECONOMIC FACTORS;

BAGMATI; KATHMANDU; NEPAL;

EID: 84875387972     PISSN: 02779536     EISSN: 18735347     Source Type: Journal    
DOI: 10.1016/j.socscimed.2013.01.036     Document Type: Article

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