A social marketing approach to value creation in a well-women's health service

Journal of Marketing Management

Volumn 27, Issue 3-4, 2011, Pages 361-385

  Zainuddin, Nadia ^a   Previte, Josephine ^b   Russell Bennett, Rebekah ^c  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b UNIVERSITY OF QUEENSLAND   (Australia)

^c QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Government services; Preventative health services; Social marketing; Value dimensions; Wellness paradigm

Indexed keywords

EID: 79951902810     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2011.547081     Document Type: Article

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