Metric proposal for customer engagement in Facebook

Journal of Research in Interactive Marketing

Volumn 8, Issue 4, 2014, Pages 327-344

  Ángeles Oviedo García, Ma ^a   Muñoz Expósito, Miriam ^a   Castellanos Verdugo, Mario ^a   Sancho Mejías, María ^a  

^a UNIVERSITY OF SEVILLE   (Spain)

Author keywords

Consumer behavior; Customer insight; Facebook; Metrics; Social media marketing; Social networks

Indexed keywords

EID: 84915784133     PISSN: 20407122     EISSN: None     Source Type: Journal    
DOI: 10.1108/JRIM-05-2014-0028     Document Type: Article

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