Beyond liking or following: Understanding public engagement on social networking sites in China

Public Relations Review

Volumn 39, Issue 1, 2013, Pages 13-22

  Men, Linjuan Rita ^a   Tsai, Wan Hsiu Sunny ^b  

^a SOUTHERN METHODIST UNIVERSITY   (United States)

^b UNIVERSITY OF MIAMI   (United States)

Author keywords

China; Corporate communication; Public engagement; Social networking site

Indexed keywords

EID: 84873058473     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2012.09.013     Document Type: Article

References (55)

1. Avery E., Lariscy R., Amador E., Ickowitz T., Primm C., Taylor A. Diffusion of social media among public relations practitioners in health departments across various community population sizes. Journal of Public Relations Research 2010, 22:336-358.
2. Bagozzi R., Dholakia U. Intentional social action in virtual communities. Journal of Interactive Marketing 2002, 16:2-21.
3. Ballentine P.W., Martin B.A. Forming parasocial relationships in online communities. Advances in Consumer Research 2005, 32:197-202.
4. Ball-Rokeach S.J., DeFleur M.L. A dependency model of mass-media effects. Communication Research 1976, 3:3-21.
5. Barnett G.A., Sung E. Culture and the structure of the international hyperlink network. Journal of Computer-Mediated Communication 2005, 11. (Article 11). http://jcmc.indiana.edu/vol11/issue1/barnett.html.
6. Bortree D.S., Seltzer T. Dialogic strategies and outcomes: An analysis of environmental advocacy groups' Facebook profiles. Public Relations Review 2009, 35:317-319.
7. Boyd D. Why youth (heart) social network sites: The role of networked publics in teenage social life. Youth, identity, and digital media 2008, 119-142. MIT Press, Cambridge, MA. D. Buckingham (Ed.).
8. Calder B.J., Malthouse E.C., Schaedel U. An experimental study of the relationship between online engagement and advertising effectiveness. Journal of Interactive Marketing 2009, 23:321-331.
9. Cheong P.H., Gong J. Cyber vigilantism, transmedia collective intelligence, and civic participation. Chinese Journal of Communication 2010, 3:471-487.
10. Chu S.C., Choi S.M. Social capital and self-presentation on social networking sites: A comparative study of Chinese and American young generations. Chinese Journal of Communication 2010, 3:402-420.
11. Chu S.C., Choi S.M. Electronic word-of-mouth in social networking sites: A cross-cultural study of the United States and China. Journal of Global Marketing 2011, 24:263-281.
12. Cohen J., Cohen P., West S.G., Aiken L.S. Applied multiple regression/correlation analysis for the behavioral sciences 2003, Lawrence Erlbaum Associates, Mahwah, NJ. 3rd ed.
13. Colliander J., Dahlén M. Following the fashionable friend: The power of social media. Journal of Advertising Research 2011, 51:313-320.
14. Daugherty T., Eastin M.S., Bright L. Exploring consumer motivations for creating user-generated content. Journal of Interactive Advertising 2008, 8:16-25.
15. De Mooij M. Consumer behavior and culture: Consequences for global marketing and advertising 2011, Sage Publications. 2nd ed.
16. Dei Worldwide Engaging consumers online: The impact of social media on purchasing behavior 2008, Retrieved from. http://www.deiworldwide.com/files/DEIStudy-Engaging%20ConsumersOnline-Summary.pdf.
17. Gallicabo T.D. Personal relationship strategies and outcomes in a membership organization. Journal of Communication Management 2009, 13:310-328.
18. Geron T. Facebook of China: Renren's IPO prices Wednesday after delay 2011, Retrieved from. http://www.forbes.com/sites/tomiogeron/2011/05/04/facebook-of-china-renrens-ipo-pricing-delayed-until-wednesday-reuters/.
19. Hall E.T. Beyond culture 1989, Anchor Books, New York, NY.
20. Harp D., Bachmann I., Guo L. The whole online world is watching: Profiling social networking sites and activists in China, Latin America, and the United States. International Journal of Communication 2012, 6:298-321.
21. Hofstede G., Hofstede G.J. Cultures and organizations: Software of the mind 2005, McGraw-Hill, New York, NY.
22. Horton D., Wohl R.R. Mass communication and parasocial interaction: Observations on intimacy at a distance. Psychiatry 1956, 19:215-229.
23. Hunt K. China tightens grip on social media with new rules 2012, Retrieved from. http://www.cnn.com/2012/05/28/world/asia/china-weibo-rules/index.html.
24. International Telecommunication Union Social media: Confronting the regulatory challenges 2011, Retrieved from. https://itunews.itu.int/en/1688-Social-media.note.aspx.
25. Ji Y.G., Hwan H., Yi J.S., Rau P.P.P., Fang X., Ling C. The influence of cultural differences on the use of social network services and the formation of social capital. International Journal of Human-Computer Interaction 2011, 26:1100-1121.
26. Johnson T.J., Kaye B.K. Wag the blog: How reliance on traditional media and the Internet influence credibility perceptions of Weblogs among blog users. Journalism and Mass Communication Quarterly 2004, 81:622-642.
27. Kaplan A.M., Haenlein M. Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons 2010, 53:59-68.
28. Kaye B.K. Web site story: An exploratory study of blog use motivations. Blogging, citizenship and the future of media 2007, 127-148. Routledge, New York, NY. M. Tremayne (Ed.).
29. Kelly L., Kerr G., Drennan J. Avoidance of advertising in social networking sites: The teenage perspective. Journal of Interactive Advertising 2010, 10:16-27.
30. Kim H., Coyle J.R., Gould S.J. Collectivist and individualist influences on website design in South Korea and the U.S.: A cross-cultural content analysis. Journal of Computer-Mediated Communication 2009, 14:581-601.
31. Lu H.Y. Sensation-seeking, internet dependency, and online interpersonal deception. CyberPsychology and Behavior 2008, 11:227-231.
32. Lukoff K. China's top four social networks: RenRen, Kaixin001, Qzone, and 51.com 2010 April, Retrieved from. http://venturebeat.com/2010/04/07/china%E2%80%99s-top-4-social-networks-renren-kaixin001-qzone-and-51-com.
33. Metzger M.J., Flangin A.J., Eyal K., Lemus D.R., McCann R.M. Credibility for the 21st century: Integrating perspectives on source, message, and media credibility in the contemporary media environment. Communication Yearbook 2003, 27:293-335.
34. Men L.R., Tsai W.S. How companies cultivate relationships with publics on social network sites: Evidence from China and the United States. Public Relations Review 2011, 10.1016/j.pubrev.2011.10.006.
35. Men, L. R. (2012). The effects of organizational leadership on strategic internal communication and employee outcomes. Unpublished doctoral dissertation, University of Miami, Miami, FL.
36. McQuail D. Mass communication theory 2005, Sage Publications, London. 5th ed.
37. Muntinga D.G., Moorman M., Smit E.G. Introducing COBRA as exploring motivations for corporate-related social media use. International Journal of Advertising 2011, 30:13-46.
38. Nielsen Online Nielsen online provides fastest growing social networks for September 2008 2009, Retrieved from. http://www.nielsen-online.com/.
39. Papacharissi Z. Audience as media producers: Content analysis of 260 blogs. Blogging, citizenship and the future of media 2007, 21-38. Routledge, New York. M. Tremayne (Ed.).
40. Park N., Kee K.F., Valenzuela S. Being immersed in social networking environment: Facebook groups, uses and gratifications, and social outcomes. CyberPsychology and Behavior 2009, 12:729-733.
41. Rubin A.M. The uses-and-gratifications perspective of media effects. Media effects: Advances in theory and research 2002, 525-548. Elbaum, Mahwah, NJ. J. Bryant, D. Zillmann (Eds.).
42. Rubin A.M., Rubin R.B. Contextual age and television use. Human Communication Research 1982, 8:228-244.
43. Russell C.A., Stern B.B. Consumers, characters, and products: A balance model of sitcom product placement effects. Journal of Advertising 2006, 35:7-22.
44. Shao G. Understanding the appeal of user-generated media: A uses and gratifications perspective. Internet Research 2009, 19:7-25.
45. Smith B.G. Socially distributing public relations: Twitter, Haiti, and interactivity in social media. Public Relations Review 2010, 36:329-335.
46. Sun S., Rubin A.M., Haridakis P.M. The role of motivation and media involvement in explaining Internet dependency. Journal of Broadcasting and Electronic Media 2008, 52:408-431.
47. Thorson K.S., Rodgers S. Relationship between blogs as eWOM and interactivity, perceived interactivity, and parasocial interaction. Journal of Interactive Advertising 2006, 6:34-44.
48. Tsai W.S., Men L.R. Motivations and antecedents of public engagement on corporate social networking sites. Paper presented at the 96th Annual Convention of Association for Education in Journalism and Mass Communication, Chicago 2012.
49. US Census Bureau Top ten countries with which the U.S. trades 2012, Retrieved from. http://www.census.gov/foreign-trade/top/dst/current/balance.html.
50. Vogt C., Knapman S. The anatomy of social networks. Market Leader 2008, 40:46-51.
51. Wang Y., Fesenmaier D.R. Assessing motivation of contribution in online communities: An empirical investigation of an online travel community. Electronic Markets 2003, 13:33-45.
52. Wright D.K., Hinson M.D. A three-year longitudinal analysis of social and emerging media use in public relations practice. Public Relations Journal 2011, 5:1-32.
53. Yang S.U., Kang M., Johnson P. Effects of narratives, openness to dialogic communication, and credibility on engagement in crisis communication through organizational blogs. Communication Research 2010, 37:473-497.
54. Yeo G., Li E.X. Yin and yang: Sina Weibo and the Chinese state. NPQ: New Perspectives Quarterly 2012, 29:7-9.
55. Zeng F., Huang L., Dou W. Social factors in user perceptions and responses to advertising in online social networking communities. Journal of Interactive Advertising 2009, 10:1-13.