How online social ties and product-related risks influence purchase intentions: A Facebook experiment

Electronic Commerce Research and Applications

Volumn 12, Issue 5, 2013, Pages 337-346

  Wang, Jyun Cheng ^a   Chang, Ching Hui ^a  

^a NATIONAL TSING HUA UNIVERSITY   (Taiwan)

Author keywords

Information diagnosticity; Product related risks; Purchase intention; Social networking sites; Tie strength

Indexed keywords

DECISION MAKING PROCESS; INFORMATION DIAGNOSTICITY; INFORMATION PROCESSING THEORIES; PRODUCT INFORMATION; PURCHASE INTENTION; SOCIAL NETWORKING SITES; THEORY AND PRACTICE; TIE STRENGTHS;

DATA PROCESSING; PURCHASING;

SOCIAL NETWORKING (ONLINE);

EID: 84887405946     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2013.03.003     Document Type: Article

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