How 'social' are social media? A cross-cultural comparison of online and offline purchase decision influences

Journal of Marketing Communications

Volumn 20, Issue 1-2, 2014, Pages 103-116

  Goodrich, Kendall ^a   de Mooij, Marieke ^b  

^a WRIGHT STATE UNIVERSITY   (United States)

^b Cross Cultural Communications Consultant ^*  (Netherlands)

Author keywords

collectivism; culture; individualism; online; purchase; social media; word of mouth

Indexed keywords

EID: 84891024193     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527266.2013.797773     Document Type: Article

References (30)

1. Albarran, A. B., and B. Hutton. 2010. "Young Latinos Use of Mobile Phones: A Cross-Cultural Study." Accessed December 10, 2011. http://spanishmedia.unt.edu/english/downloads/bibliography/cellphonestudypaper.pdf.
2. Boase, J., J. B.Horrigan, B.Wellman, and L.Rainie. 2006. "The Strength of Internet Ties." Pew Internet & American Life Project. Accessed August 1, 2012. http://www.pewinternet.org/pdfs/PIP_Internet_ties.pdf.
3. CheckFacebook.com. 2012. Accessed September 1, 2012. http://www.checkfacebook.com/.
4. Cho, C. H., and H. J.Cheon. 2005. "Cross-Cultural Comparisons of Interactivity on Corporate Web Sites: The United States, the United Kingdom, Japan, and South Korea." Journal of Advertising34 (2): 99-116.
5. comScore. 2011. "2010 U.S. Digital Year in Review." February. Accessed August 1, 2012. http://www.comscore.com/Insights/Presentations_and_Whitepapers/2011/2010_US_Digital_Year_in_Review.
6. Dawar, N., P. M.Parker, and L. J.Price. 1996. "A Cross-Cultural Study of Interpersonal Information Exchange." Journal of International Business Studies27 (3): 497-516.
7. De Mooij, M., and G.Hofstede. 2002. "Convergence and Divergence in Consumer Behavior: Implications for International Retailing." Journal of Retailing78 (1): 61-69.
8. De Mooij, M.2010. Global Marketing and Advertising, Understanding Cultural Paradoxes. Thousand Oaks, CA: Sage.
9. De Mooij, M.2011. Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. 2nd ed.Thousand Oaks, CA: Sage.
10. Eurobarometer. 2007. "European Social Reality." Special Eurobarometer Report 273.
11. Goodrich, K., and M.De Mooij. 2011. "New Technology Mirrors Old Habits: Online Buying Mirrors Cross-National Variance of Conventional Buying." Journal of International Consumer Marketing23 (3/4): 246-259.
12. Hofstede, G.2001. Culture's Consequences. 2nd ed.Thousand Oaks, CA: Sage.
13. Hofstede, G., G. J.Hofstede, and M.Minkov. 2010. Cultures and Organizations: Software of the Mind. 3rd ed.New York: McGraw-Hill.
14. Lynch, P. D., and J. C.Beck. 2001. "Profiles of Internet Buyers in 20 Countries: Evidence for Region-Specific Strategies." Journal of International Business Studies32 (4): 725-748.
15. Lowe, A., A.Chun-Tung, and D. R.Corkindale. 1998. "Differences in "Cultural Values" and Their Effects on Responses to Marketing Stimuli: A Cross-Cultural Study Between Australians and Chinese from the People's Republic of China." European Journal of Marketing32: 843-867.
16. Mediascope Europe. 2008. "EIAA Online Shoppers 2008." Accessed September 1, 2012. http://www.fub.it/files/EIAA_Online_Shoppers_2008_Executive_Summary.pdf.
17. Magnusson, P., R. T.Wilson, S.Zdravkovic, J. X.Zhou, and S. A.Westjohn. 2008. "Breaking Through the Cultural Clutter: A Comparative Assessment of Multiple Cultural and Institutional Frameworks." International Marketing Review25 (2): 183-201.
18. Nielsen. 2010. "Nielsen Global Survey 2010."
19. Pornpitakpan, C.2004. "Factors Associated with Opinion Seeking: A Cross-National Study." Journal of Global Marketing17 (2/3): 91-113.
20. Schultz, D. E., and M. P.Block. 2009. "Antecedents and Consequences of Consumer Participation in Virtual Brand Communities in Social Networking." In The Proceedings of the 2009 American Academy of Advertising Asia-Pacific Conference, edited by HairongLi, ShengminHuang, and DinghaiJin. Shanghai, China: American Academy of Advertising, in conjunction with China Association of Advertising of Commerce, and Communication University of China.
21. Soares, A. M., M.Farhangmehr, and A.Shoham. 2007. "Hofstede's Dimensions of Culture in International Marketing Studies." Journal of Business Research60: 277-284.
22. Søndergaard, M.1994. "Research Note: Hofstede's Consequences: A Study of Reviews, Citations and Replications." Organization Studies15: 447-456.
23. Specht, N.2010. "How Social Media is Used in Germany, China and Brazil." Accessed May 6. http://blog.hubspot.com/blog/tabid/6307/bid/5948/3-Social-Media-Lessons-For-Global-Marketers.aspx.
24. Su, N., Y.Wang, G.Mark, T.Aiyelokun, and T.Nakano. 2005. "A Bosom Buddy Afar Brings a Distant Land Near: Are Bloggers a Global Community?" Proceedings of the Second International Conference on Communities and Technologies. Milano, Italy, June 13-16.
25. Unesco Institute for Statistics. 2011. "Newspapers Per 1,000 People." Accessed September 3, 2011. http://data.worldbank.org/indicator/IT.PRT.NEWS.P3?page = 1.
26. United Nations Development Program Report. 2009. "Adult Literacy Rates." Accessed August 3, 2012. http://www.undp.org/content/undp/en/home.html.
27. Van Belleghem, S.2010. "Social Media Around the World. InSites Consulting." Accessed February 22, 2012. www.slideshare.net/stevenvanbelleghem/social-networks-around-the-world-2010.
28. Vasalou, A., A. N.Joinson, and D.Courvoisier. 2010. "Cultural Differences, Experience with Social Networks and the Nature of "True Commitment" in Facebook." International Journal of Human-Computer Studies68: 719-728.
29. Westbrook, R. A.1987. "Product/Consumption-Based Affective Responses and Postpurchase Processes." Journal of Marketing Research24: 258-270.
30. World Values Survey. 2011. Accessed August 5, 2012. http://worldvaluessurvey.org.