|
|
Volumn 11, Issue 2, 2000, Pages 59-66
|
|
Marketing metrics
|
|
Author keywords
[No Author keywords available]
|
|
Indexed keywords
|
|
EID: 84903952963
PISSN: 09556419
EISSN: 14678616
Source Type: Journal
DOI: 10.1111/1467-8616.00138 Document Type: Article |
|
Times cited : (70)
|
|
References (0)
|
