Social network activity and contributing to an online review site

Journal of Research in Interactive Marketing

Volumn 7, Issue 2, 2013, Pages 100-118

  Goldsmith, Ronald E ^a   Pagani, Margherita ^b   Lu, Xiaojing ^c  

^a FLORIDA STATE UNIVERSITY   (United States)

^b BOCCONI UNIVERSITY   (Italy)

^c SHANGHAI JIAO TONG UNIVERSITY   (China)

Author keywords

Review web sites; Social media; Two sided markets; Two sided platforms; User generated content; Web sites

Indexed keywords

EID: 84878843118     PISSN: 20407122     EISSN: None     Source Type: Journal    
DOI: 10.1108/JRIM-Jul-2012-0029     Document Type: Article

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