How companies cultivate relationships with publics on social network sites: Evidence from China and the United States

Public Relations Review

Volumn 38, Issue 5, 2012, Pages 723-730

  Men, Linjuan Rita ^a   Tsai, Wan Hsiu Sunny ^a  

^a UNIVERSITY OF MIAMI   (United States)

Author keywords

Cross culture; Relationship cultivation; SNSs; Social media

Indexed keywords

EID: 84869487780     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2011.10.006     Document Type: Article

References (41)

1. An D. Advertising visuals in global brands' local websites: A six-country comparison. International Journal of Advertising 2007, 26(3):303-332.
2. Avery E., Lariscy R., Amador E., Ickowitz T., Primm C., Taylor A. Diffusion of social media among public relations practitioners in health departments across various community population sizes. Journal of Public Relations Research 2010, 22(3):336-358.
3. Barnett G.A., Sung E. Culture and the structure of the international hyperlink network. Journal of Computer-Mediated Communication 2005, 11(1):217-238.
4. Bortree D.S., Seltzer T. Dialogic strategies and outcomes: An analysis of environmental advocacy groups' Facebook profiles. Public Relations Review 2009, 35(3):317-319.
5. Boyd D.M., Ellison N.B. Social network sites: Definition, history and scholarship. Journal of Computer-Mediated Communication 2008, 13(1):210-230.
6. Briones R.L., Kuch B., Liu B.F., Jin Y. Keeping up with the digital age: How the American Red Cross uses social media to build relationships. Public Relations Review 2011, 37:37-43.
7. Buis L.R., Carpenter S. Health and medical blog content and its relationships with blogger credentials and blog host. Health Communication 2009, 24:703-710.
8. Christ P. Internet technologies and trends transforming public relations. Journal of Website Promotion 2005, 1(4):3-14.
9. Cooper-Chen A., Tanaka M. Public relations in Japan: The cultural roots of kouhou. Journal of Public Relations Research 2008, 20(1):94-114.
10. Ginossar T. Online participation: A content analysis of differences in utilization of two online cancer communities by men and women, patients and family members. Health Communication 2008, 23:1-12.
11. Grunig L.A., Grunig J.E., Dozier D. Excellent public relations and effective organizations: A study of communication management in three countries 2002, Erlbaum, Mahwah, NJ.
12. Grunig J.E., Huang Y.H. From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes. Public relations as relationship management: A relational approach to the study and practice of public relations 2000, 23-54. Erlbaum, Mahwah, NJ. J.A. Ledingham, S.D. Bruning (Eds.).
13. Hall E.T. Beyond culture 1989, Anchor Books/Doubleday, New York, NY.
14. Hall E.T., Hall M.R. Hidden differences 1990, Anchor Books/Doubleday, New York, NY.
15. Heath R.L. Shifting foundations: Public relations as relationship building. Handbook of public relations 2001, 1-10. Sage, Thousand Oaks, CA. R.L. Heath (Ed.).
16. Hung C.J.F. Toward the theory of relationship management in public relations: How to cultivate quality relationships?. The future of excellence in public relations and communication management 2006, 443-476. Erlbaum, Mahwah, NJ. E.L. Toth (Ed.).
17. Jo S., Kim Y. The effect of web characteristics on relationship building. Journal of Public Relations Research 2003, 15(3):199-223.
18. Kelleher T., Miller B.M. Organizational blogs and the human voice: Relational strategies and relational outcomes. Journal of Computer-Mediated Communication 2006, 99:395-414.
19. Kent M.L. Critical analysis of blogging in public relations. Public Relations Review 2008, 34(1):32-40.
20. Kent M.L., Taylor M. Building dialogic relationships through the World Wide Web. Public Relations Review 1998, 24(3):321-334.
21. Kent M.L., Taylor M. Toward a dialogic theory of public relations. Public Relations Review 2002, 28:21-37.
22. Ki E.J., Hon L.C. Relationship maintenance strategies on Fortune 500 company web sites. Journal of Communication Management 2006, 10(2):27-43.
23. Kim H., Coyle J.R., Gould S.J. Collectivist and individualist influences on website design in South Korea and the U.S.: A cross-cultural content analysis. Journal of Computer-Mediated Communication 2009, 14(3):581-601.
24. Lee M.L., Geistfeld L.V., Stoel L. Cultural differences between Korean and American apparel web sites. Journal of Fashion Marketing and Management 2007, 11(4):511-528.
25. Lukoff, K. (2010, April 7). China's top four social networks: RenRen, Kaixin001, Qzone, and 51.com. Retrieved from http://venturebeat.com/2010/04/07/china%E2%80%99s-top-4-social-networks-renren-kaixin001-qzone-and-51-com.
26. M. A. (2010, June 10). Travelling with a little help from friends. Retrieved from http://www.economist.com/blogs/gulliver/2010/06/online_travel.
27. Marcus A., Krishnamurthi N. Cross-cultural analysis of social network services in Japan, Korea, and the USA. Internationalization, Design 2009, 5623:59-68.
28. McMillan S.J., Hoy M.G., Kim J., McMahan C. A multifaceted tool for a complex phenomenon: Coding web-based interactivity as technologies for interaction evolve. Journal of Computer-Mediated Communication 2008, 13(4):794-826.
29. Miracle G., Chang K.Y., Taylor C.R. Culture and advertising executions: A comparison of selected characteristics of Korean and U.S. television commercials. International Marketing Review 1992, 9(4):5-17.
30. Perreault W.D., Leigh L.E. Reliability of nominal data based on qualitative judgments. Journal of Marketing Research 1989, 26(2):135-149.
31. Ruggiero T.E. Uses and gratifications theory in the 21st century. Mass Communication & Society 2000, 3(1):3-37.
32. Rybalko S., Seltzer T. Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter. Public Relations Review 2010, 36(4):336-341.
33. Smith B.G. Socially distributing public relations: Twitter, Haiti, and interactivity in social media. Public Relations Review 2010, 36(4):329-335.
34. Sweetser K.D., Metzgar E. Communicating during crisis: Use of blogs as a relationship management tool. Public Relations Review 2007, 33:340-342.
35. Thackeray R., Neiger B., Hanson C., McKenzie J. Enhancing promotional strategies within social marketing programs: Use of Web 2.0 social media. Health Promotion Practice 2008, 9(4):338-343.
36. Utz S. The (potential) benefits of campaigning via social network sites. Journal of Computer-Mediated Communication 2009, 14(2):221-243.
37. Verčič D., Grunig J.E., Grunig L.A. Global and specific principles of public relations: Evidence from Slovenia. International public relations: A comparative analysis 1996, 31-65. Erlbaum, Mahwah, NJ. H. Culbertson, N. Chen (Eds.).
38. Vorvoreanu M. Perceptions of corporations on Facebook: An analysis of Facebook social norms. Journal of New Communications Research 2009, 4(1):67-86.
39. Waters R.D., Burnett E., Lamm A., Lucas J. Engaging stakeholders through social networking: How nonprofit organizations are using Facebook. Public Relations Review 2009, 35(2):102-106.
40. Wright D.K., Hinson M. Examining how public relations practitioners actually are using social media. Public Relations Journal 2009, 3(3). Retrieved from http://www.prsa.org/SearchResults/download/6D-030304/0/Examining_How_Public_Relations_Practitioners_Actua.
41. Zhang J. To play or not to play: An exploratory content analysis of branded entertainment in Facebook. American Journal of Business 2010, 25(1):53-64.