Integrating innovation and absorptive capacity into the place branding process: A capability-based perspective

Journal of Place Management and Development

Volumn 7, Issue 3, 2014, Pages 206-224

  Daspit, Joshua J ^a   Zavattaro, Staci M ^a  

^a MISSISSIPPI STATE UNIVERSITY   (United States)

Author keywords

Brand equity; Organizational capabilities; Place branding; Stakeholder engagement

Indexed keywords

EID: 84914666467     PISSN: 17538335     EISSN: 17538343     Source Type: Journal    
DOI: 10.1108/JPMD-02-2013-0003     Document Type: Article

References (67)

1. Aaker, D. A. and Joachimsthaler, E. (2000), Brand Leadership: Building Assets in an Information Economy, The Free Press, New York, NY.
2. Anholt, S. (2004), "Editor's foreword to the first issue" Place Branding, Vol. 1 No. 1, pp. 4-11.
3. Anholt, S. (2005), "Some important distinctions in place branding" Place Branding and Public Diplomacy, Vol. 1 No. 2, pp. 116-121.
4. Anholt, S. (2007), Competitive Identity: The New Brand Management for Nations, Cities and Regions, Palgrave Macmillan, New York, NY.
5. Ashworth, G. J. and Kavaratzis, M. (2007), "Beyond the logo: brand management for cities" Journal of Brand Management, Vol. 16 No. 8, pp. 520-531.
6. Balakrishnan, M. S. (2009), "Strategic branding of destinations: a framework" European Journal of Marketing, Vol. 43 No. 5, pp. 611-629.
7. Barone, M. J. and Jewell, R. D. (2013), "The innovator's license: a latitude to deviate from category norms" Journal of Marketing, Vol. 77 No. 1, pp. 120-134.
8. Baudrillard, J. (1998), The Consumer Society (Trans: Chris Turner), Sage Publications, Thousand Oaks, CA.
9. Blain, C., Levy, S. E. and Ritchie, J. R. B. (2005), "Destination branding: insights and practices for destination management organizations" Journal of Travel Research, Vol. 43 No. 4, pp. 328-338.
10. Box, R. C. (1999), "Running government like a business: implications for public administration theory and practice" American Review of Public Administration, Vol. 29 No. 1, pp. 19-43.
11. Buil, I., Martinez, E. and de Chernatony, L. (2013), "The influence of brand equity on consumer responses" Journal of Consumer Marketing, Vol. 30 No. 1, pp. 62-74.
12. Cai, L. A. (2002), "Cooperative branding for rural destinations" Annals of Tourism Research, Vol. 29 No. 3, pp. 720-742.
13. Cernas Ortiz, D. A. and D'Souza, D. E. (2010), "The influence of dominant logic on dynamic capability: a theoretical investigation" International Journal of Knowledge, Culture, and Change Management, Vol. 10 No. 2, pp. 34-48.
14. City of Roanoke (2013), "About the Roanoke brand" available at: www. roanokeva. gov/85256A8D0062AF37/vwContentByKey/N26EFKKW680JCOTEN.
15. Cohen, W. M. and Levinthal, D. A. (1990), "Absorptive capacity: a new perspective on learning and innovation" Administrative Science Quarterly, Vol. 35 No. 1, pp. 128-152.
16. Collis, D. J. (1994), "How valuable are organizational capabilities?" Strategic Management Journal, Vol. 15 No. S1, pp. 143-152.
17. Crossan, M. M., Rouse, M. J., Fry, J. N. and Killing, J. P. (2009), Strategic analysis and Action, 7th ed., Prentice Hall, Toronto.
18. Daspit, J. J. (2012), "Absorptive capacity: an empirical examination of the phenomenon and relationships with organizational capabilities" Unpublished doctoral dissertation, University of North Texas, Denton, TX.
19. Day, G. S. (1994), "The capabilities of market-driven organizations" Journal of Marketing, Vol. 58 No. 4, pp. 37-52.
20. de Chernatony, L. (2010), From Brand Vision to Brand Evaluation, 3rd ed., Elsevier, Burlington, MA.
21. Fetscherin, M. and Marmier, P. (2010), "Switzerland's nation branding initiative to foster science and technology, higher education and innovation: a case study" Place Branding and Public Diplomacy, Vol. 6 No. 1, pp. 58-67.
22. Florida, R. (2002), The Rise of the Creative Class and How it's Transforming Work, Leisure, Community and Everyday Life, Basic Books, New York, NY.
23. Forsman, H. (2009), "Balancing capability building for radical and incremental innovations" International Journal of Innovation Management, Vol. 13 No. 4, pp. 501-520.
24. Fortune, A. and Mitchell, W. (2012), "Unpacking firm exit at the firm and industry levels: the adaptation and selection of firm capabilities" Strategic Management Journal, Vol. 33 No. 7, pp. 794-819.
25. Gaggiotti, H., Cheng, P. L. K. and Yunak, O. (2008), "City brand management (CBM): the case of Kazakhstan" Place Branding and Public Diplomacy, Vol. 2 No. 4, pp. 115-123.
26. Garcia, R. and Calantone, R. (2002), "A critical look at technological innovation typology and innovativeness technology: a literature review" The Journal of Product Innovation Management, Vol. 19 No. 2, pp. 110-132.
27. Go, F. and Govers, R. (2010), International Place Branding Yearbook: Place Branding in the New Age of Innovation, Palgrave Macmillan, New York, NY.
28. Gold, E. R. (2006), "Intellectual architecture as place brand" Place Branding, Vol. 2 No. 3, pp. 220-228.
29. Govers, R. (2011), "From place marketing to place branding and back" Place Branding and Public Diplomacy, Vol. 7 No. 4, pp. 221-231.
30. Govers, R. and Go, F. (2009), Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced, Palgrave Macmillan, New York, NY.
31. Halemane, M., Janszen, F. and Go, F. M. (2010), "Orchestrating the innovation process of place branding" Go, F. M. and Govers, R. (Eds), in International Place Branding Yearbook, Palgrave Macmillan, New York, NY, pp. 172-183.
32. Hankinson, G. (2004), "Relational network brands: towards a conceptual model of place brands" Journal of Vacation Marketing, Vol. 10 No. 2, pp. 109-121.
33. Hankinson, G. (2007), "The management of destination brands: five guiding principles based on recent developments in corporate branding theory" Brand Management, Vol. 14 No. 3, pp. 240-254.
34. Hankinson, G. (2010), "Place branding research: a cross-disciplinary agenda and the views of practitioners" Place Branding and Public Diplomacy, Vol. 6 No. 4, pp. 300-315.
35. Hanna, S. and Rowley, J. (2011), "Towards a strategic place brand-management model" Journal of Marketing Management, Vol. 27 Nos 5/6, 458-476.
36. Hennig-Thurau, T., et al (2004), "Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the Internet?" Journal of Interactive Marketing, Vol. 18 No. 1, pp. 38-52.
37. Johns, N. and Mattsson, J. (2005), "Destination development through entrepreneurship: a comparison of two cases" Tourism Management, Vol. 26 No. 4, pp. 605-616.
38. Kavaratzis, M. (2004), "From city marketing to city branding: toward a theoretical framework for developing city brands" Place Branding, Vol. 1 No. 1, pp. 58-73.
39. Kavaratzis, M. and Ashworth, G. J. (2005), "City branding: an effective assertion of identity or a transitory marketing trick?" Tijdschrift voor economische en sociale geografie, Vol. 96 No. 5, pp. 506-514.
40. Kavaratzis, M. and Hatch, M. J. (2013), "The dynamics of place brands: an identity-based approach to place branding theory" Marketing Theory, Vol. 13 No. 1, pp. 69-86.
41. Kay, J. (1996), The Business of Economics, Oxford University Press, New York, NY.
42. Keller, K. L. (1993), "Conceptualizing, measuring, and measuring customer-based brand equity" Journal of Marketing, Vol. 57 No. 1, pp. 1-22.
43. Kemp, E., Childers, C. Y. and Williams, K. H. (2012), "Place branding: creating self-brand connections and brand advocacy" Journal of Product & Brand Management, Vol. 21 No. 7, pp. 508-515.
44. Kotler, P. and Levy, S. J. (1969), "Broadening the concept of marketing" The Journal of Marketing, Vol. 33 No. 1, pp. 10-15.
45. Kusunoki, K., Nonaka, I. and Nagata, A. (1998), "Organizational capabilities in product development of Japanese firms: a conceptual framework and empirical findings" Organization Science, Vol. 9 No. 6, pp. 699-718.
46. Lichtenthaler, U. and Lichtenthaler, E. (2009), "A capability-based framework for open innovation: complementing absorptive capacity" Journal of Management Studies, Vol. 46 No. 8, pp. 1315-1338.
47. Merrilees, B., Miller, D. and Herington, C. (2012), "Multiple stakeholders and multiple city brand meanings" European Journal of Marketing, Vol. 46 No. 7, pp. 1032-1047.
48. Middleton, A. C. (2011), "City branding and inward investment" in Dinne, K. (Ed), City Branding: Theory and Cases, Palgrave Macmillan, New York, NY, pp. 15-26.
49. Morrison, S. and Crane, F. G. (2007), "Building the service brand by creating and managing an emotional brand experience" Brand Management, Vol. 14 No. 5, pp. 410-421.
50. Pamment, J. (2011), "Innovations in public diplomacy and nation brands: inside the house of Sweden" Place Branding and Public Diplomacy, Vol. 7 No. 2, pp. 127-135.
51. Preziosi, D. (1979), The Semiotics of the Built Environment, Indiana University Press, Bloomington, IN.
52. Rapaport, A. (1990), The Meaning of the Built Environment, University of Arizona Press, Tuscon, AZ.
53. Sun, P. Y. T. and Anderson, M. H. (2010), "An examination of the relationship between absorptive capacity and organizational learning, and a proposed integration" International Journal of Management Reviews, Vol. 12 No. 2, pp. 130-150.
54. Szondi, G. (2011), "Branding Budapest" in Dinnie, K. (Ed), City Branding: Theory and Cases, Palgrave Macmillan, New York, NY, pp. 124-130.
55. Teece, D. J., Pisano, G. and Shuen, A. (1997), "Dynamic capabilities and strategic management" Strategic Management Journal, Vol. 18 No. 7, pp. 509-533.
56. Treacy, M. and Wiersema, F. (1993), "Customer intimacy and other value disciplines" Harvard Business Review, Vol. 71 January/February, pp. 84-93.
57. Trueman, M., Cook, D. and Cornelius, N. (2008), "Creative dimensions for branding and regeneration: overcoming negative perceptions of a city" Place Branding and Public Diplomacy, Vol. 4 No. 1, pp. 29-44.
58. Verona, G. and Ravasi, D. (2003), "Unbundling dynamic capabilities: an exploratory study of continuous product innovation" Industrial and Corporate Change, Vol. 12 No. 3, pp. 577-606.
59. Weerawardena, J. Cass, A. O. and Julian, C. (2006), "Does industry matter: examining the role of industry structure and organization learning in innovation and brand performance" Journal of Business Research, Vol. 59 No. 1, pp. 37-45.
60. Winter, S. G. (2000), "The satisficing principle in capability learning" Strategic Management Journal, Vol. 21 Nos 10/11, pp. 981-996.
61. Winter, S. G. (2003), "Understanding dynamic capabilities" Strategic Management Journal, Vol. 24 No. 10, pp. 991-995.
62. Zach, F. (2012), "Partners and innovation in American destination marketing organizations" Journal of Travel Research, Vol. 51 No. 4, pp. 412-425.
63. Zahra, S. A. and George, G. (2002), "Absorptive capacity: a review, reconceptualization, and extension" Academy of Management Review, Vol. 27 No. 2, pp. 185-203.
64. Zavattaro, S. M. (2010), "Municipalities as public relations and marketing firms" Administrative Theory & Praxis, Vol. 32 No. 2, pp. 191-211.
65. Zenker, S. (2011), "How to catch a city? The concept and measurement of place brands" Journal of Place Management and Development, Vol. 4 No. 1, pp. 40-52.
66. Kavaratzis, M. (2012), "From 'necessary evil' to necessity: stakeholders' involvement in place branding" Journal of Place Management and Development, Vol. 5 No. 1, pp. 7-19.
67. Zenker, S. and Seigis, A. (2012), "Respect and the city: the mediating role of respect in citizen participation" Journal of Place Management and Development, Vol. 5 No. 1, pp. 20-34.