From “necessary evil” to necessity: Stakeholders' involvement in place branding

Journal of Place Management and Development

Volumn 5, Issue 1, 2012, Pages 7-19

  Kalandides, Ares ^a   Kavaratzis, Mihalis ^a   Boisen, Martin ^a  

^a UNIVERSITY OF LEICESTER   (United Kingdom)

Author keywords

Brands; Cities; Citizen participation; City branding; Participatory place brands; Place branding; Place marketing; Stakeholders' participation

Indexed keywords

EID: 84992979884     PISSN: 17538335     EISSN: 17538343     Source Type: Journal    
DOI: 10.1108/17538331211209013     Document Type: Article

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