Multiple stakeholders and multiple city brand meanings

European Journal of Marketing

Volumn 46, Issue 7, 2012, Pages 1032-1047

  Merrilees, Bill ^a   Miller, Dale ^a   Herington, Carmel ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Brands; Cities; City branding; Multiple stakeholders; Plural brand meanings

Indexed keywords

EID: 84863794105     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561211230188     Document Type: Article

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