From place marketing to place branding and back

Place Branding and Public Diplomacy

Volumn 7, Issue 4, 2011, Pages 227-231

  Govers, Robert ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80155142319     PISSN: 17518040     EISSN: 17518059     Source Type: Journal    
DOI: 10.1057/pb.2011.28     Document Type: Review

References (8)

1. American Marketing Association.( 1995 )Dictionary,http://www. marketingpower.com/-layouts/Dictionary.aspx? dLetter=P,accessed 30 September 2011.
2. Anholt , S . ( 2008 ) Place branding: Is it marketing, or isn ' t it? Place Branding and Public Diplomacy 4 (1) : 1-6 .
3. Anholt , S . ( 2010a ) Defi nitions of place branding - Working towards a resolution . Journal of Place Branding and Public Diplomacy 6 (1) : 1-10 .
4. Anholt , S . ( 2010b ) Place image as a normative construct; and some new ethical considerations for the fi eld . Journal of Place Branding and Public Diplomacy 6 (3) : 177-181 .
5. Atkinson , R . L . , Atkinson , R . C . , Smith , E . E . and Hilgard , E . R . ( 1987 ) Introduction to Psychology , 9th edn. Orlando, Florida: Harcourt Brace Jovanovich .
6. Go , F . M . and Govers , R . (eds.) ( 2011 ) International Place Branding Yearbook 2011: Managing Reputational Risk , Vol. 2 Basingstoke, Hampshire, UK: Pagrave Macmillan .
7. Govers , R . and Go , F . M . ( 2009 ) Place Branding: Glocal, Virtual and Physical, Identities Constructed, Imagined and Experienced . Basingstoke, Hampshire, UK: Palgrave Macmillan .
8. Ind , N . ( 2004 ) Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion London.London: Kogan Page.