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Place Branding and Public Diplomacy
Volumn 6, Issue 1, 2010, Pages 58-67
Switzerland's nation branding initiative to foster science and technology, higher education and innovation: A case study
Author keywords

Higher education; Innovation; Nation branding; Science and technology
Indexed keywords

EID: 77952642188     PISSN: 17518040     EISSN: 17518059     Source Type: Journal    
DOI: 10.1057/pb.2010.6     Document Type: Article
Times cited : (16)
References (12)
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  • 2
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    • The relevance, scope and evolution of nation branding: Adapting brand theory to the context of nation branding
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    • (2008) Nation Branding: Concepts, Issues, Practice , pp. 16-22
    • Chernatony, L.1
  • 3
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    • Nation branding: What is being branded?
    • Fan, Y. (2006) Nation branding: What is being branded? Journal of Vacation Marketing 12 (1): 5-14.
    • (2006) Journal of Vacation Marketing , vol.12 , Issue.1 , pp. 5-14
    • Fan, Y.1
  • 4
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    • Future horizons for nation branding: Country case insight - France
    • K. Dinnie ed., Oxford: Butterworth Heinemann Dutton
    • Favre, P. (2008) Future horizons for nation branding: Country case insight - France. In: K. Dinnie (ed.) Nation Branding: Concepts, Issues, Practice. Oxford: Butterworth Heinemann Dutton, pp. 239-245.
    • (2008) Nation Branding: Concepts, Issues, Practice , pp. 239-245
    • Favre, P.1
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    • A country - Can it be repositioned? Spain - The success story of country branding
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    • Gilmore, F.1
  • 6
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    • The relevance, scope and evolution of nation branding: Country case insight - South Africa
    • K. Dinnie, ed., Oxford: Butterworth Heinemann Dutton
    • Johnston, Y. (2008) The relevance, scope and evolution of nation branding: Country case insight - South Africa. In: K. Dinnie, (ed.) Nation Branding: Concepts, Issues, Practice. Oxford: Butterworth Heinemann Dutton, pp. 5-15.
    • (2008) Nation Branding: Concepts, Issues, Practice , pp. 5-15
    • Johnston, Y.1
  • 7
    • 77952653421 scopus 로고    scopus 로고
    • Kinship branding: A concept of holism and evolution for the nation brand
    • Mihailovich, P. (2006) Kinship branding: A concept of holism and evolution for the nation brand. Place Branding and Public Diplomacy 2: 229-247.
    • (2006) Place Branding and Public Diplomacy , vol.2 , pp. 229-247
    • Mihailovich, P.1
  • 8
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    • Nation branding and the country-of-origin effect: Country case insight - Switzerland
    • K. Dinnie ed., Oxford: Butterworth Heinemann Dutton
    • Pasquier, M. (2008) Nation branding and the country-of-origin effect: Country case insight - Switzerland. In: K. Dinnie (ed.) Nation Branding: Concepts, Issues, Practice. Oxford: Butterworth Heinemann Dutton, pp. 77-91.
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    • Pasquier, M.1
  • 10
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    • From country-of-origin and national identity to nation branding: Country case insight - Brazil
    • K. Dinnie ed., Oxford: Butterworth Heinemann Dutton
    • Sanches, R. and Sekles, F. (2008) From country-of-origin and national identity to nation branding: Country case insight - Brazil. In: K. Dinnie (ed.) Nation Branding: Concepts, Issues, Practice. Oxford: Butterworth Heinemann Dutton, pp. 133-139.
    • (2008) Nation Branding: Concepts, Issues, Practice , pp. 133-139
    • Sanches, R.1    Sekles, F.2
  • 12
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    • Ethical imperatives in nation branding: Smaller nations enter the global dialogue through nation branding
    • K. Dinnie, ed., Oxford: Butterworth Heinemann Dutton
    • Yan, J. (2008) Ethical imperatives in nation branding: Smaller nations enter the global dialogue through nation branding. In: K. Dinnie, (ed.) Nation Branding: Concepts, Issues, Practice. Oxford: Butterworth Heinemann Dutton, pp. 170-179
    • (2008) Nation Branding: Concepts, Issues, Practice , pp. 170-179
    • Yan, J.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.