Partners and Innovation in American Destination Marketing Organizations

Journal of Travel Research

Volumn 51, Issue 4, 2012, Pages 412-425

  Zach, Florian ^a  

^a TEMPLE UNIVERSITY   (United States)

Author keywords

collaboration; destination marketing organization; innovation; new service development; partnerships

Indexed keywords

INNOVATION; MARKETING; ORGANIZATIONAL CHANGE; TOURIST DESTINATION;

UNITED STATES;

EID: 84862005142     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287511426340     Document Type: Article

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