Place branding research: A cross-disciplinary agenda and the views of practitioners

Place Branding and Public Diplomacy

Volumn 6, Issue 4, 2010, Pages 300-315

  Hankinson, Graham ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

mainstream branding; place branding; place branding practice; research agenda

Indexed keywords

EID: 78650159657     PISSN: 17518040     EISSN: 17518059     Source Type: Journal    
DOI: 10.1057/pb.2010.29     Document Type: Article

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