Towards a strategic place brand-management model

Journal of Marketing Management

Volumn 27, Issue 5-6, 2011, Pages 458-476

  Hanna, Sonya ^a   Rowley, Jennifer ^b  

^a BANGOR UNIVERSITY   (United Kingdom)

^b MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Conceptual model; Holistic branding; Place brand management; Place branding

Indexed keywords

EID: 79957606528     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/02672571003683797     Document Type: Article

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