Building Trust Between Consumers and Corporations: The Role of Consumer Perceptions of Transparency and Social Responsibility

Journal of Business Ethics

Volumn 125, Issue 2, 2014, Pages 253-265

  Kang, Jiyun ^a   Hustvedt, Gwendolyn ^a  

^a TEXAS STATE UNIVERSITY   (United States)

Author keywords

Social responsibility; Sustainable business; Transparency; Trust; Word of mouth

Indexed keywords

EID: 84911968039     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-013-1916-7     Document Type: Article

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