Corporate social responsibility and bank customer satisfaction: A research agenda

International Journal of Bank Marketing

Volumn 26, Issue 3, 2008, Pages 170-182

  McDonald, Lynette M ^a   Rundle Thiele, Sharyn ^b  

^a GRIFFITH UNIVERSITY   (Australia)

^b UNIVERSITY OF SOUTHERN QUEENSLAND   (Australia)

Author keywords

Banks; Corporate social responsibility; Customer loyalty; Customer satisfaction

Indexed keywords

EID: 42149195242     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320810864643     Document Type: Article

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