Socially Responsible Labeling: The Impact of Hang Tags on Consumers' Attitudes and Patronage Intentions Toward an Apparel Brand

Clothing and Textiles Research Journal

Volumn 30, Issue 1, 2012, Pages 51-66

  Hyllegard, Karen H ^a   Yan, Ruoh Nan ^a   Ogle, Jennifer Paff ^a   Lee, Kyu Hye ^b  

^a Department of Environmental and Radiological Health Sciences   (United States)

^b Hanyang University   (South Korea)

Author keywords

attitude; hang tags; patronage intention; social responsibility

Indexed keywords

EID: 84861801732     PISSN: 0887302X     EISSN: None     Source Type: Journal    
DOI: 10.1177/0887302X11433500     Document Type: Article

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