Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image

Journal of Business Ethics

Volumn 96, Issue 2, 2010, Pages 169-186

  Alcañiz, Enrique Bigné ^a   Cáceres, Ruben Chumpitaz ^b,c   Pérez, Rafael Currás ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

^b IESEG SCHOOL OF MANAGEMENT   (France)

^c UNIVERSIDAD ESAN   (Peru)

Author keywords

altruistic attributions; company expertise; company trustworthiness; CSR image; functional fit; image fit

Indexed keywords

EID: 77956878052     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-010-0461-x     Document Type: Article

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