Social media adoption: The role of media needs and innovation characteristics

Computers in Human Behavior

Volumn 43, Issue , 2015, Pages 189-209

  Zolkepli, Izzal Asnira ^a   Kamarulzaman, Yusniza ^b  

^a SCHOOL OF PHYSICS   (Malaysia)

^b UNIVERSITY OF MALAYA   (Malaysia)

Author keywords

Consumer behavior; Innovation characteristics; Media needs; Partial least squares; Social media; Uses and gratifications

Indexed keywords

CONSUMER BEHAVIOR; HUMAN COMPUTER INTERACTION; LEAST SQUARES APPROXIMATIONS; SOCIAL NETWORKING (ONLINE); SURVEYS;

INNOVATION CHARACTERISTICS; MEDIA NEEDS; PARTIAL LEAST SQUARE (PLS); SOCIAL MEDIA; USES AND GRATIFICATIONS;

ECONOMIC AND SOCIAL EFFECTS;

EID: 84911494558     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2014.10.050     Document Type: Article

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