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Volumn 21, Issue 2, 2011, Pages 111-135

The impact of social influence on individuals' adoption of innovation

Author keywords

Adoption of innovation; Attitude toward innovation; Peers; Social influence; Social network; Usage

Indexed keywords


EID: 79957620799     PISSN: 10919392     EISSN: None     Source Type: Journal    
DOI: 10.1080/10919392.2011.564483     Document Type: Article
Times cited : (74)

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