Why do people play social network games?

Computers in Human Behavior

Volumn 27, Issue 2, 2011, Pages 852-861

  Shin, Dong Hee ^a   Shin, Youn Joo ^a  

^a Sungkyunkwan University   (South Korea)

Author keywords

Perceived playfulness; Perceived security; Social network games; User modeling

Indexed keywords

INFLUENCING FACTOR; MARKETING STRATEGY; MODEL-BASED; PERCEIVED PLAYFULNESS; PERCEIVED SECURITY; SOCIAL NETWORK GAMES; SOCIAL NETWORK SERVICES; SOCIAL NETWORKS; THEORETICAL MODELS; USER ACCEPTANCE; USER MODELING;

MARKETING; MATHEMATICAL MODELS; NETWORK SECURITY;

BEHAVIORAL RESEARCH;

EID: 79551495565     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2010.11.010     Document Type: Article

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