User goals in social virtual worlds: A means-end chain approach

Computers in Human Behavior

Volumn 26, Issue 2, 2010, Pages 218-225

  Jung, Yoonhyuk ^a   Kang, Hyunmee ^a  

^a LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

Goal structure; Means end chain analysis; Social virtual worlds; User goal; Virtual worlds

Indexed keywords

CHAIN ANALYSIS; CYBERSPACES; MEANS-END CHAIN APPROACH; REAL WORLD CONSTRAINTS; REYNOLDS; USER GOALS; VIRTUAL COMMUNITY; VIRTUAL OBJECTS; VIRTUAL WORLDS; WEB SURVEYS;

COMPUTERS; HIERARCHICAL SYSTEMS; VIRTUAL REALITY;

REYNOLDS EQUATION;

EID: 71649108478     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2009.10.002     Document Type: Article

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