The link between attractiveness of "extrabrand" attributes and the adoption of innovations

Journal of the Academy of Marketing Science

Volumn 27, Issue 3, 1999, Pages 306-319

  Boyd, Thomas C ^a   Mason, Charlotte H ^b,c  

^a MIAMI UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

^c UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 22644449911     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070399273002     Document Type: Article

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