A primer for integrated marketing communications

A Primer for Integrated Marketing Communications

Volumn , Issue , 2004, Pages 1-193

  Kitchen, Philip J ^a   de Pelsmacker, Patrick ^b,c  

^a UNIVERSITY OF HULL   (United Kingdom)

^b UNIVERSITY OF ANTWERP   (Belgium)

^c GHENT UNIVERSITY   (Belgium)

Author keywords

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EID: 84909347581     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203502860     Document Type: Book

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