Coupon attractiveness and coupon proneness: A framework for modeling coupon redemption

Journal of Marketing Research

Volumn 34, Issue 4, 1997, Pages 517-525

  Bawa, Kapil ^b   Srinivasan, Srini S ^b   Srivastava, Rajendra K ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031491497     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3151968     Document Type: Article

References (24)

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