In-store trade promotions - profit or loss?

Journal of Consumer Marketing

Volumn 13, Issue 2, 1996, Pages 48-50

  Lucas, Anthony ^a  

^a NONE

Author keywords

Advertising; Brands; New product innovation; Performance; Promotion; Sales

Indexed keywords

EID: 84986077647     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769610115401     Document Type: Article

References (0)