A communications framework to evaluate sales promotion strategies

Journal of Advertising Research

Volumn 38, Issue 3, 1998, Pages 67-71

  Gardener, Elizabeth ^a   Trivedi, Minakshi ^a  

^a UNIVERSITY AT BUFFALO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0942305944     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Review

References (7)

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6. REYNOLDS, THOMAS J., and MINAKSHI TRIVEDI. "An Investigation of the Relationship between the MECCAS Model and Advertising Affect." Cognitive and Affective Responses to Advertising. Lexington Books, 1989.
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