Current developments & future directions in sponsorship

International Journal of Advertising

Volumn 17, Issue 1, 1998, Pages 3-28

  Meenaghan, Tony ^a  

^a UNIVERSITY COLLEGE DUBLIN   (Ireland)

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EID: 0007283635     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1998.11104703     Document Type: Article

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