When football came home: a case history of the sponsorship activity at Euro '96

International Journal of Advertising

Volumn 17, Issue 1, 1998, Pages 99-114

  Easton, Simon ^a   Mackie, Penny ^b  

^a PWI   (United States)

^b SRI   (United States)

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[No Author keywords available]

Indexed keywords

EID: 0001793303     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1998.11104708     Document Type: Article

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