Advertising's imbroglio

Journal of Marketing Communications

Volumn 5, Issue 1, 1999, Pages 1-15

  Shankar, Avi ^a  

^a UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

Author keywords

Advertising effectiveness; Advertising theory; Communication theory

Indexed keywords

EID: 0346942424     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/135272699345707     Document Type: Article

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