The role of involvement on millennials' mobile technology behaviors: The moderating impact of status consumption, innovation, and opinion leadership

Journal of Marketing Theory and Practice

Volumn 22, Issue 4, 2014, Pages 455-470

  Eastman, Jacqueline K ^a   Iyer, Rajesh ^b   Liao Troth, Sara ^c   Williams, Donnie F ^c   Griffin, Mitch ^b  

^a GEORGIA SOUTHERN UNIVERSITY   (United States)

^b BRADLEY UNIVERSITY   (United States)

^c GEORGIA COLLEGE AND STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84907552688     PISSN: 10696679     EISSN: 19447175     Source Type: Journal    
DOI: 10.2753/MTP1069-6679220407     Document Type: Article

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