Interpersonal effects on fashion consciousness and status consumption moderated by materialism in metropolitan men

Journal of Business Research

Volumn 65, Issue 10, 2012, Pages 1408-1416

  Lertwannawit, Aurathai ^a   Mandhachitara, Rujirutana ^b  

^a SUAN DUSIT UNIVERSITY   (Thailand)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Fashion consciousness; Materialism; Metropolitan men; Self monitoring; Status consumption; Susceptibility to interpersonal influence

Indexed keywords

EID: 84864922533     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.10.006     Document Type: Article

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