Development and validation of value-, outcome-, and impression-relevant involvement scales

Communication Research

Volumn 32, Issue 2, 2005, Pages 235-264

  Cho, Hyunyi ^a   Boster, Franklin J ^b  

^a PURDUE UNIVERSITY   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Impression; Involvement; Outcome; Scales; Value

Indexed keywords

EID: 16244376501     PISSN: 00936502     EISSN: None     Source Type: Journal    
DOI: 10.1177/0093650204273764     Document Type: Article

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