Consumer advisors revisited: What drives those with market mavenism and opinion leadership tendencies and why?

Journal of Consumer Behaviour

Volumn 8, Issue 2-3, 2009, Pages 100-115

  Stokburger Sauer, Nicola E ^a   Hoyer, Wayne D ^b  

^a UNIVERSITY OF MANNHEIM   (Germany)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67650160043     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.276     Document Type: Article

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