Are innovators influenced by endorser expertise in an advertisement when evaluating a high technology product?

Journal of Marketing Theory and Practice

Volumn 13, Issue 3, 2005, Pages 32-48

  Lafferty, Barbara A ^a   Goldsmith, Ronald E ^b   Flynn, Leisa R ^b  

^a UNIVERSITY OF SOUTH FLORIDA   (United States)

^b FLORIDA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33750080444     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.1080/10696679.2005.11658548     Document Type: Review

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